SAMA LOGO & BRANDING

Logo & Branding

DETAILS:

I designed this logo for an upcoming athletic/leisure clothing brand. The image of the butterfly represents calmness and tranquillity of the mind (the meaning of the word SAMA). We didn’t want the butterfly to appear too feminine in order to appeal to both men and women. The final design uses an S-like shape for SAMA. This butterfly icon is planned to be used throughout the brand in different ways as well.